Product Management principles and practices evolved in the consumer goods industry over the years. When ported over to the tech industry, it created highly successful and global IT giants like IBM, HP and Microsoft, a few decades ago. Today, these principles are applied universally in building tech hardware and software products, from Big-Tech to Start-ups, as well as the Federal, State & Local Governments.

The use of Product Management has accelerated of late due to the recognition that it is arguably the most effective set of principles and frameworks that maximizes value creation for businesses, agencies and the consumers. It does so consistently by enabling continuous prioritization at all levels of the organization, with an emphasis on outside-in perspective. This powerful mindset shift transforms organizational cultures, structures and working patterns in a way that enables continuous competitiveness in the marketplace.

In this course, you will learn core concepts, industry standard frameworks and learn from your cohort’s collective experiences. In addition to the synchronous and asynchronous learning, you will build hands-on Product Management skills by developing product deliverables each week and in turn, building out a MVP for a product of your choice in a team setting. The cumulative experience may enable you to deliver better success in your current products and projects as well as pave the way to transition into a Product Management career of your choosing.